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Herramienta de evalución de canales

La herramienta de evaluación de canales está basada en el Bullseye Framework propuesto por Weinberg y Mares en su libro titulado “Traction: A Startup Guide to Getting Customers”. De ellos hemos extraído la lista de los 19 canales para captar clientes y hemos agregado una batería de preguntas y una rubrica para hacer más fácil la tarea de evaluar y seleccionar los mejores canales para nuestra estrategia de marketing y comunicación.

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  • Hoja de excel con todo lo necesario para evaluar canales de marketing
  • Size41.8 KB

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Herramienta de evalución de canales

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05/18

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